Virgin mobile has a commercial online, it is run on the Comedy Central website with their videos. It goes something like this. "Science is wrong, the world revolves around you."

Couldn't recall exactly what the commercial said, so I looked it up. It is the "You Rule" campaign, and a spokesman said, "We're trying to celebrate the power of the individual and their ability to control their phones." Turns out there is a big controversy over not just the 30 second spot I saw, but over posters and roadside ads in New York as well. The marketing company that came up with the idea created community specific phrases that mildly insult other communities, then somehow they got displayed in the wrong areas. One was even posted in the very community that was being ridiculed in the ad.